SELLING
CANADIAN-MADE
TO AN AMERICAN MARKET
IT'S ALL ABOUT PROCESS.
Squirrel Nuts Marketing Ltd.
Embedded Files
Forget your salespeople. Catch American interest with service instead.
Forget your salespeople. Catch American interest with service instead.
It's always the same. What's the cost? What's the freight? And who'll fix the mess when things go bad?
For Canadian product manufacturers, the last question can unlock a future sales opportunity into the USA market.
Once Canadian companies are structured properly, they can stand-out in the American market because they're allowed to provide factory-direct warranty & after-sales service to American end-users without any middlemen.
No expenses of a physical location or even staff on American soil.... but this option is only available if the manufacturer's process and company structure is properly organized beforehand.
Once companies become structured properly, they can leverage their best assets during future sales discussions. Lower cost, lean infrastructure & factory-direct after-sales service that's too good to be ignored.
We are in no way here to mislead anybody. Successful participation requires Canadian manufacturers to have the proper scale, infrastructure & proprietary products to make the process work efficiently. It's only a niche solution for some brands.
Once the proper processes are utilized, American end-users of Canadian-built products can benefit from the improved after-sales service while American resellers (for Canadian manufacturers who don't sell directly to American end-users) can relax, knowing that as a reseller, they never need to fret about after-sales service again.
Canadians have two choices if they want success in the USA market .... become properly organized OR watch sales die at the border.
Ask to see if your business is a good fit for the process we suggest. Note: pay attention to the important disclaimer below.
Page updated
Google Sites
Report abuse