The concept that marketing has value was proven to me far sooner than the time it took me to recognize the fact. For years I swore that marketing was a waste.  Most times I was right .... and most times it still is!

Born a rural kid who roamed the family farmyard like a free range chicken with a cheeky smile, I'm hatched from an era when all kids like me carelessly rode on tractor fenders & operated field equipment by age nine.  By the time grade twelve graduation arrived, I was en route to a journeyman mechanic's ticket and my wise-guy persona never showed signs of slowing down anytime soon....  

It didn't take long for others to notice that my cheeky humor & creative style was coupled with an OCD level of organizaitonal fussy-ness that would lend itself well toward sales & mgmt success. Back then, I really had aware superiors at work. 

 Before long, I had morphed from shop mechanic to sales and management. I was finally confident enough to become independent & we launched an asphalt maintenance company of our own. It turns out my instincts were spot on....  

Cheeky, noisy and fussy to the pont of being annoying ... I always loved rattling-the-cage as much as doing good work. Fast forward a decade's short time and suddenly Wammo! ... a buy out offer landed in my lap that I couldn't ignore.

Apparently I had figured out how to build a brand and make some noise that proved our work was good. I'm  always surprised to find how many are watching. 

Since those days, I've been doing the same schennanigans for others. Blue-collar-to-the-bone, our style resonates well with the clientele who I call "my people"  ... contractors, garages, builders and resellers. 

"Because lets face it... if a company does anything other than what their customers want ... they're just flogging useless crap that nobody needs. That's why most marketing is considered crap ..." 

Marketing doesn't have to be a waste of money. You just need the Squirrel Nuts to do what customers want.  :) 

Younger, faster .. better.  Although the junior, Tanner isn't burdoned by antiquated old-man habits that no longer work. With fresh creative insight, Tanner provides the balance needed to remain relevant.   Designing & photography & shop project build-outs are Tanner's thing. He's 100%  the asset which ensures customers get what matters today & tomorrow.